Bluenose II was launched at Lunenburg on 24 July 1963, built to original plans and by some of the same workers at Smith and Rhuland.[2] The original captain of Bluenose, Angus J. Walters, was consulted on the replica's design.[2] The replica was built by Oland Brewery for roughly $300,000 (in 1963 Canadian dollars) as a marketing tool for their Schooner Lager beer brand.