Province pays broadcasters CTV Atlantic and ABC affiliate WCVB in Boston for coverage

By Jack Julian, CBC News Posted: Nov 15, 2016 6:00 AM AT Last Updated: Nov 15, 2016 8:44 AM AT

The Nova Scotia government spent $250,000 last year in its campaign to send a Christmas tree to Boston, but one marketing expert says it's hard to tell if taxpayers are getting good value for the money.

Through a freedom of information request, CBC obtained a breakdown of costs, including what was spent on transportation and sponsorship deals, and how the province paid the City of Boston for its tree-lighting ceremony. 

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